Zia Green Chile Company is a New Mexican Green Chile, food start-up company that needed a logo, to show off their special regional cuisine. Once the logomark and brand were established, we went on to create various print materials, sign painting, website and a few main packages for the produce. The packaging was the focus, to help the jar product stand out on the shelf from other "salsa" jars all around it. This is one of our favorites, playing with negative space!
